Falling Money Animation

This animation was created for West Herr Automotive Group and was used for on-air advertising. I received a script from the advertising manager requesting a graphic to depict $50 million set aside to purchase trade-ins.

I came up with the idea to have bundles of money fall to illustrate this large sum. I created the textures and applied to 3D objects which I created with Lightwave 3D. I then applied a cloner to a single bundle of the money and then added dynamics and animation.

The client loved it and adopted for their social media and print advertising.